A diabetes management app made for people with diabetes by people with diabetes.



Website Design


Revitalizing mySugr’s Brand for the U.S. Market



Founded in 2012, mySugr emerged as a pioneering force in the digital health sphere, dedicated to easing the burdens of diabetes management through innovative technology. Nestled in the heart of Vienna, Austria, mySugr embarked on a mission to redefine the diabetic experience.

The Challenge:

With aspirations to conquer the U.S. market, mySugr sought to adapt its brand identity and offerings to resonate with American audiences. This transformation necessitated a holistic reimagining of the brand’s visual language and marketing collateral.

The Approach:

As part of a dynamic team stationed in Encinitas, California, I undertook the role of visual designer, spearheading the endeavor to reposition mySugr for American consumers. Embracing the ethos of simplicity and vibrancy, we embarked on a journey to infuse our brand assets with a distinctly American flavor.


Drawing inspiration from the clean lines and vivid hues emblematic of modern web design, we embarked on a comprehensive overhaul of mySugr’s digital presence. This encompassed the creation of a new website adorned with captivating illustrations, meticulously crafted infographics, and captivating motion graphics. Additionally, our efforts extended beyond the digital realm, permeating into the domain of print marketing materials, where we leveraged our expertise to craft visually arresting assets.



The fruits of our labor were not only visible but quantifiable. Through a concerted fusion of print and digital design strategies, we succeeded in reinvigorating mySugr’s brand identity, thereby enhancing its appeal to the American demographic. This strategic realignment bore tangible fruits, culminating in the acquisition of mySugr by healthcare behemoth Roche Diabetes. Our endeavors stood as a testament to the transformative power of thoughtful design and strategic marketing in catalyzing business success.

In summary, my tenure as a visual designer at mySugr encapsulated a journey of innovation and reinvention. Through a harmonious blend of creativity and strategy, we not only penetrated a new market but also paved the way for mySugr’s ascension to industry prominence.